I joined the start-up Arrival to create sustainable, equitable public transportation solutions;
designed to improve air quality in cities while enhancing the experience for everyone.
From a multi award-winning design agency serving the world’s biggest brands, to helping a start-up achieve a valuation of $13 billion.
My practice encompasses innovative strategy, hands-on development, and compelling execution.
My process is holistic, considering input from all disciplines while understanding the macro and micro contexts of a project.
I apply insight-driven design to solve complex problems, creating beautiful, simple, and functional solutions.
I joined the start-up Arrival to create sustainable, equitable public transportation solutions;
designed to improve air quality in cities while enhancing the experience for everyone.
Collaborating with Uber, we created an affordable vehicle designed for ride-hail use, balancing the values
of a personal vehicle with the requirements of public transport.
“The footprint of a Golf with
the legroom of a Maybach.”
My team and I designed every feature of the vehicle to prioritise comfort, safety and convenience, while ensuring a premium experience
for every passenger.
Profound user understanding was required of an under-served medical issue providing dignity to ostomy users with an innovative range of products featuring patented technology.
Ostomy users endure daily stigma and discomfort, relying on products that have remained unchanged for decades.
Through ethnographic research, we developed a comprehensive strategy to design products that truly empower users.
Remington’s shaving products were over-engineered with a dated perception of masculinity.
By understanding ergonomic principles, complex assemblies and forms can become refined and efficient.
Our design process unified a previously inconsistent product range, creating a cohesive brand identity.
By focusing on form factors that encourage precision, we simplified engineering, reducing costs without sacrificing quality.
The aspirational products embody a modern concept of masculinity, while fitting in to the home of a person of any gender.
A unique start-up revolutionising the recovery of rare earth minerals from volcanic rock using saltwater.
I shaped their brand strategy and crafted a distinctive brand identity to match their bold mission.
Inspired by their process and their provenance; I helped Ascension to position their brand far from traditional mining companies.
I designed the brand assets to emphasise their values of sustainability, circularity
and innovation.
Working with Hewlett Packard, whose offering of generic repackaged PC components led to a decline in their market relevance;
we developed a strategy to create products that now see HP as a deserving market leader in the PC category.
We set a bold vision for the future product line-up, creating new typologies and challenging stakeholders to surpass their own expectations.
Recognising that change wouldn't happen overnight, we meticulously developed and refined each years line-up, progressively bringing HP closer to realising that vision.
I collaborate with production specialists and engineers from
the start, shaping the tools and processes that bring concepts to life.
This hands-on involvement ensures a seamless journey from design
to delivery.
